I didn’t find what I was looking for, but I did find another interesting document, from Purdue University’s extension program. The note on “Fatal Business Planning Assumptions” by Cole Ehmke of Purdue offers a list of 10 common but flawed assumptions made by new ventures.
Although he’s in agricultural economics, the first three would resonate with any tech entrepreneur or investor:
- We have no competition
- All we need is 2% of the market
- Our product will sell itself