This morning, USA Today has a great article on Scott Friedman and his experience at the Consumer Electronics Show last week in Las Vegas. Apparently, Scott was the only one in the building not selling a tablet.
Instead, the CEO of SoulR Products in Southern California was peddling a $80 high-fidelity portable iPod speaker, the "WOWee One.”
What I found particularly interesting is that the article runs through the budget for the company and its product. The company has $200k of founder money and $300k of outside money.
Perhaps more relevant to aspiring entrepreneurs everywhere is the CES budget
- $23k for the 20x30 booth
- $27k for booth construction
- $5k for a consultant
- $20k for other expenses — furnishings, photographer, hiring booth bimbos
I think the article fills in a useful gap for new entrepreneurs, in making concrete the process of using a trade show to promote a new product. Columnist Jefferson Graham deserves kudos for his efforts.